Protecting Michigan Homes with Experience
Decades of Trust and Care
Built on Decades of HVAC Expertise
Michigan's Trusted HVAC Protection Partner
Every Michigan homeowner deserves to feel confident that their comfort systems are protected against the financial stress of unexpected replacement. Sims Assurance Group began with this belief at its core. With a foundation in over 46 years of real-world HVAC experience, our founder witnessed countless families forced into costly, abrupt decisions when critical equipment failed. As a licensed mechanical contractor and engineer, that experience became the inspiration for SAG - a program built specifically to help homeowners prepare before replacement needs arise, rather than react after a problem appears. Our story is routed firmly in Michigan, grounded in a deep understanding of both the technology behind home comfort systems and the regional climate that challenges them. By transforming years of hands-on expertise into a structured approach, we created a membership-driven solution that brings honest, predictable protection to homeowners who value preparation. Our path forward centers on the belief that proactive care and transparent guidance replace uncertainty with assurance, making each member's home better protected for the long haul.
A Structured Approach to HVAC Safety
Our core mission has always been to set a new standard for clarity and security in HVAC protection - a standard built around integrity, planning, and the unique demands Michigan homeowners face each season. Every member of Sims Assurance Group benefits from a transparent, stepwise process that places education, inspection, and approval at the forefront. This approach not only shields the community against unexpected major costs, but it empowers homeowners to make informed decisions with confidence in the coverage they receive. We take pride in creating long-term partnership that stretches between education and service, making promises we can keep, and ensuring every enrollment supports the ongoing strength of the membership as a whole. Our structure prioritizes real value, straightforward communication, and diligent stewardship. When you choose SAG, you secure more than just a plan - you invest in a support system that values stability and anticipates the challenges facing Michigan homes today and in the future.
